1. Start by identifying your client ( you can choose any company ), include a brief background description of the company. Discuss the symptoms that you and they have identified. Explain why you believe Marketing Research is required to address the symptoms.

1. Identify your preliminary research objectives (minimum of 4). These should result from your discussion of the symptoms and your exploratory research. A brainstorming session may be effective in understanding and identifying the issues, opportunities, objectives.

1. Define the research problem. Explain how the symptoms and research objectives relate to the research problem. Explain how finding information to address this problem will give your client the information they need.

Please include sources that you use to respond to that question. Thank you!