Question: (start intensive and move to exclusive) is incorrect answer The Very Big Corporation (VBC) is entering into the Brazilian market for the first time with

The Very Big Corporation (VBC) is entering into the Brazilian market for the first time with their complete line of small electric appliances. VBC has been very successful and their appliances are high quality and unique and would be expected to sell at a premium price, requiring a high level of service: There is a chain of high-end appliance stores in Argentina that is also in Brazil where they can start their distribution strategy with this chain. What type of distribution coverage should VBC use? Start intensive and move to exclusive This is the opposite of what most companies do. They often start with a few locations and then add locations. It is hard to sell your product at many locations and then make it harder for consumers to find it. It also can make your retailers mad. Exclusive Joint Venture expected to sell at a premium price, requiring a high level of service. There is a chain of high-end appliance stores in Argentina that is also in Brazil where they can start their distribution strategy with this chain. What type of distribution coverage should VBC use? Start intensive and move to exclusive This is the opposite of what most companies do. They often start with a few locations and then add locations. It is hard to sell your product at many locations and then make it harder for consumers to find it. It also can make your retailers mad. Exclusive Joint Venture Intensive Parallel Imports
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