State FOUR $(4)$ strategic choices using the BCG Business Portfolio Matrix. $$ if you believe it has the potential to be a star.Build

$$ if the SBU is already a successful cash cow $($especially

when more cash is needed$)$

Hold

$$ appropriate for all SBUs except cash cows.

Harvest $($canceling or

reducing marketing

spending on a product$)$

$$ getting rid of low$-$growth markets.Divest