1. State whether you consider 2022 and beyond, a new window of opportunity for entrepreneurs to launch a venture in the Jamaican entertainment market. (6 marks)

1. By doing an environmental scan, elaborate on the challenges the venture would face, especially bearing the issues in the last year and since Covid-19. (12 marks)

1. Using entrepreneurial principles, elaborate on a framework you would use to challenge Main Events' position in the market as a new player. (16 marks)

1. An investor has asked you to demonstrate clearly beyond words, how your new venture will sustain itself. Outline your model. (8 marks)

1. Create a simple marketing plan and budget for the launch of your venture. (12 marks)

6. Define the term Franchisor. You have agreed with a paid consultant, for developing strategic partnerships to quickly expand the venture. Identify which form you would use, justify and elaborate on the benefits to be derived.