Stay Away is a vacation rental service. The company allows customers to post ratings and reviews of its rental properties. Why is it important for this company to encourage customer feedback? 

• Customers always share positive feedback.
• Negative consumer feedback attracts sales. 
• Online shoppers will only buy products if they can voice their opinions about them after the purchase.
• Allowing consumer feedback makes it less likely that consumers will provide their feedback. 
• Most online shoppers search the Internet for ratings and reviews before making major purchase decisions.

Answer rating: 100% (QA)

Feedback including ratings and reviews plays a significant role in the success and growth of any business and that includes Stay Away the vacation ren... View the full answer