Question: Facebook sought to differentiate itself from its other competitors, such as MySpace and Google Plus, by offering customers services that other social media sites did

Facebook sought to differentiate itself from its other competitors, such as MySpace and Google Plus, by offering customers services that other social media sites did not. For instance, Facebook was the first social media platform to offer its users a way to send money anywhere in the world via its servers.

In terms of marketing, what type of change is this?

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