Staying within the CHANNELS$/$SUMMARY tab, select the SALES DATA view. Compare this to CHANNEL DETAILS view. Are most of your revenues from low profit channels? Remember that raising your price might open up new channels. A retail price of $$30$ or more will gain you entry to the UNIVERSITY STORE channel.

Phillip here again to talk MarComm. Let's take a quick look in ADVERTISING. Did you remember to reset your Positioning to Fun and Great Value? Did you spend your full budget? Did you exceed it$?$ You have built up some awareness in the first turn. For the second, you will need to decide whether to reduce, hold, or raise your ad spend.

If you chose not to completely optimize your $$1600$ budget, try doing so now. Remember: your budget will allow you to buy $2$ Full Page Ads in the COMIC BOOK, and $1$ Banner Ad on the GAMING SITE.

Other key metrics to help you sort out what to do next can be found on the HQ tab. You may want to look at these before finalizing your adjustments.

Once you've made your changes, click FINISH and then END TURN to review your choices. If you are happy, click YES $-$ END TURN to see how you did.