Step $01.$ Read Chapter $2($Reciprocity$)$ in the Cialdini Influence book.

Step $02.$ Reflect on what you just read and think about the following $($make sure to address all four questions in your response$)$:

$-$What is the "weapon of influence" in yourfown words?

$-$What example given in the chapter that this weapon "works" did you find most interesting?

$-$What is an example of this "weapon in action" that You have seen in your daily life?

$-$What is the relevance of this weapon for marketers? $($This question is especially important, please make sure to elaborate on this question in detail$)$