Step $1$: Determine the main need or the "core customer value" each product is meant to satisy.

$\backslash$table$[[,$Company,Product,Main need,Potential segment$],[1,$TTRA,$\backslash$table$[[$TTRA Canada$],[$annual$],[$conference$]],,],[2,$TTRA,$\backslash$table$[[$TTRA Canada$],[$membership$]],,],[3,$Tourism PEI,Visit PEI,,$],[3,$UPEI,MBA Program,,$]]$

Step $2$: For at least two products from step $1,$ build a detailed customer profile using the various segmentation identifiers $($Demographic$,$ Geographic and Psychographic$)$

$\backslash$table$[[$Company$,$Product,Main need,$\backslash$table$[[$Geographic$],[($location$)]],\backslash$table$[[$Demographic$],[($age$,$ gender,$],[$occupation$,],[$income$,$ etc.$)]],\backslash$table$[[$Psychographic$],[($lifestyle$,],[$hobbies$,],[$interests$)]],\backslash$table$[[$Behavioral $($usage$,],[$loyalty$,$ attitude$],[$towards the$],[$product$)]],],[1,,,,,,,],[2,,,,,,,]]$

Step $3$: Create positioning statements to attract your customer segment for the product $(1$ only$)$ you selected from step $2.$

Positioning statement formula:

BUS$1410$ Week $5$ activity

To $[$target segment and need$]$ our $[$brand$]$ is $[$concept$/$offering$]$ that $[$point of difference$].$