Step $1$: Determine the main need or the core customer value each product is meant to satisfy.CompanyProductMain needPotential segment$1$ TTRATTRA Canada annual conference$2$ TTRATTRA Canada membership$3$ Tourism PEI Visit PEI$3$ UPEIMBA Program

Step $2$: For at least two products from step $1,$ build a detailed customer profile using the various segmentation identifiers $($Demographic$,$ Geographic and Psychographic$)$Company Product Main need GeographicDemographic Psychographic Behavioral $($usage$,($location$)($age$,$ gender, $($lifestyle$,$ loyalty, attitude occupation, hobbies, towards the income, etc.$)$interests$)$product$)12$

Step $3$: Create positioning statements to attract your customer segment for the product $(1$ only$)$ you selected from step $2.$Positioning statement formula:To $[$target segment and need $]$ our $[$brand$]$ is $[$concept$/$offering$]$ that $[$point of difference$].$