Step 1: Read

1. Review Unit 7 Readings and Tasks

2. Read the article and web resources on how to perform a literature review.

Step 2: Research

1. Identify a Canadian Company faced with having to communicate a catastrophic event in the past 5 years. (Try googling Canadian companies catastrophic events)

2. Research the communications strategy that your selected company used to inform the public about the event.

3. Conduct additional research in the YU library to find academic articles that present theories that would explain the communication strategy used by the company you identified.

4. Review at least five academic or peer reviewed sources.

Step 3: Write the Literature Review

1. Summarize the communication strategy used by the organization to communicate the catastrophic event (maximum of 150 words). 2. Summarize the generic communications

strategies researched in #3 above. 3. Prepare and submit a literature review (750 words), which incorporates the summary of the communication strategy and information about