Question: Step 1. Read Activity #7 on p. 186 Appealing to your audience's emotions (Shwom & Snyder, 2019) Step 2 Apply Maslow Hierarchy of Needs (one

Step 1. Read Activity #7 on p. 186 "Appealing to your audience's emotions" (Shwom & Snyder, 2019)

Step 2 Apply Maslow Hierarchy of Needs (one or more of the 5 levels of needs) and/or 5 Cialdinis Principles of Persuasion (p. 166-167) - choose 2 out of the 10 principles and explain what you would say when developing persuasive messages for Tom and Serena. In other words: what would you as the real estate agent tell them in order to apply the 2 out of the 10 principles in order to sell the house?

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