Step $1$: Read and ponder the following case, found in your Ivey course packet: M$.$M$.$LAFLEUR

Step $2$: Respond to the following questions in an initial DB post using marketing principles from Module $3$ and your own background research to support your answers. Strive to be brief, but thorough.

What opportunities does M$.$M$.$LaFleur face? $($We assume you have conducted a SWOT analysis, which you do not need to share in your post.$)$

What target segment or segments should they pursue to ensure the growth of their customer base?

Why? Justify your target selection and growth strategy.

Three questions $=$ three short paragraphs, using efficient business prose. Strive to be direct and support your position. Initial post due by $11$:$59$p on Thursday of this module.

Step $3$: Read the initial postings of your classmates. Respond to TWO peers $-$ one with whom you essentially agree and one with whom you disagree. Help the classmate with whom you tend to agree by reinforcing or extending his or her proposal. The goal here is to make a strong post even stronger. Add some detail, make a minor correction, take one of your peer$$s ideas and run with it $($extension$).$ Then select a classmate with whom you disagree on at least one major point. The object here is to politely persuade them you adopt your viewpoint. Offer a gentle critique. The goal is to persuade your classmate of the merit of your position. Again, don$$t nail them to the wall; lure them into the light. Peer responses due by $11$:$59$p on Sunday of this module.