Step $1$: Read and ponder the Gillette case $($in your Ivy course pack$).$

Step $2$: Respond to the following questions in an initial DB post using marketing principles from Module $5$ and your own background research to support your answers. Strive to be brief, but thorough.

What were the core pros and cons of the campaign? Benefits and harms, including actual harms and risks of potential harms? And let$$s be blunt here: Was this campaign a brilliant move or an epic mistake? Take a stand!

Is it true that it doesn$$t matter what people say, as long as they are talking about you? $($Again$,$ take a stand; but base your answer on some research, analogical or inductive reasoning, evidence, or theoretic principles $-$ not subjective opinion.$)$

Finally, what should Gillette do next in terms of promotional communication? Build on success? Tweak the program? Abandon the approach? Make a recommendation and justify. $$I believe Gillette should $\_\_\_\_\_,$ because $\_\_\_\_\_.$