Step $1$: Select an advertisement.

Step $2$: Answer the questions.

Step $3$: Submit a copy of your advertisement to the dropbox or include the URL in your written

submission with the answers. Your file should be no longer than $3$ pages and should be

submitted in PDF format.

$1.$ For the brand$/$product$/$service in the advertisement, briefly describe the marketing mix

$(4$Ps$).$ LO$1(4$ marks$)$

$2.$ Describe $3$ trends in the marketing environment that the brand$/$product$/$service has

responded to effectively. LO$2(6$ marks$)$

$3.$ Consider the factors influencing consumer behaviour $($Figure $3-3).$ List and explain any

six factors that may influence buyer behaviour for the brand$/$product$/$service in your

advertisement. LO$3(6$ marks$)$

$4.$ The company has decided to complete marketing research to expand their product line.

a$.$ They have asked you to recommend secondary sources for research. Find $2$

reliable sources and explain why you selected the sources. Provide a link to the

sources. $(4$ marks$)$

b$.$ Once the company has explored the secondary sources, they decide they need to

conduct primary research. Which method would you suggest? Explain. LO$4(2$

marks$)$

$5.$ For the advertisement, use the bases $($geographic$,$ demographic, psychographic and

behavioristics$)$ and sub$-$bases for segmentation to clearly describe the target market for

the brand$/$product$/$service in the advertisement you have selected. LO$5(6$ marks$)$

$6.$ Based on what you see in the advertisement, consider how the product is being

positioned in the minds of the consumer relative to competing products. How is the

brand$/$product being differentiated from the competition? Explain. LO$5$