Step 1 - select two different consumer products

Step 2 - based on your reading of the 66 different Mosaic groups, pick one of the 15 higher-level groups and indicate why you think this is the most appropriate segment for your products - make sure that each product is suited to a different higher-level group.

Step 3 - tell us how you would try to communicate your marketing message to this group. How would you try and advertise to them

this is the reference file. these three step needs to be solved. thank you