Step 1: Go online to Coca-Cola, PepsiCo, and Dr. Pepper Snapple websites at the respective Investor Relations
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Question:
Step 1: Go online to Coca-Cola, PepsiCo, and Dr. Pepper Snapple websites at the respective Investor Relations page and download the three Form 10Ks for the respective firms.
Step 2: Look in the Table of Contents to each Form 10K to find the pages that reveal the three firms’ marketing or advertising expenditures.
Step 3: Prepare a comparative data table to consolidate this information.
Step 4: Prepare a report to suggest implications for Coca-Cola in terms of marketing or advertising expenditures going forward as needed to implement strategies.
Related Book For
Essentials of Marketing
ISBN: 978-0078028885
13th edition
Authors: William D. Perreault, Joseph P. Cannon
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