Question: Step 2 For the 11 strategies given in Table 5-3, identify a feasible alternative strategy that could reasonably benefit the Coca-Cola Company. Strategy Definition Example
Step 2 For the 11 strategies given in Table 5-3, identify a feasible alternative strategy that could reasonably benefit the Coca-Cola Company.
| Strategy | Definition | Example |
|---|---|---|
| Forward Integration | Gaining ownership or increased control over distributors or retailers | Nike opening 100 outlet stores and selling 30% more products on its website |
| Backward Integration | Seeking ownership or increased control over suppliers | Boeing building 80% of its wing flap motors in-house |
| Horizontal Integration | Seeking ownership or increased control over competitors | Nestl purchasing Sweet Earth Foods |
| Market Penetration | Seeking increased market share for present products in present markets through greater marketing | Cristiano Ronaldo and LeBron James sign lifetime endorsement deal with Nike |
| Market Development | Introducing present products into new geographic area | Publix building 20 new supermarkets in North and South Carolina |
| Product Development | Seeking increased sales by improving present products or developing new ones | Ford shifting one-third of its scheduled R&D budget on gas/diesel engines to electric engines |
| Related Diversification | Adding new but related products | Walmart acquired Jet.com for $3.3 billion |
| Unrelated Diversification | Adding new, unrelated products | CVS pharmacy acquiring Aetna insurance |
| Retrenchment | Regrouping through cost and asset reduction to reverse declining sales and profit | Eli Lilly laying off 3,500 employees |
| Divestiture | Selling a division or part of an organization | Toshiba aims to sell its memory-chip unit to Bain Capital |
| Liquidation | Selling all of a companys assets, in parts, for their tangible worth | Ringling Bros. and Barnum & Bailey Circus liquidated (last performance was on May 21, 2017) |
Can some help with this please?
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