Question: Step 2 For the 11 strategies given in Table 5-3, identify a feasible alternative strategy that could reasonably benefit the Coca-Cola Company. Strategy Definition Example

Step 2 For the 11 strategies given in Table 5-3, identify a feasible alternative strategy that could reasonably benefit the Coca-Cola Company.

Strategy Definition Example
Forward Integration Gaining ownership or increased control over distributors or retailers Nike opening 100 outlet stores and selling 30% more products on its website
Backward Integration Seeking ownership or increased control over suppliers Boeing building 80% of its wing flap motors in-house
Horizontal Integration Seeking ownership or increased control over competitors Nestl purchasing Sweet Earth Foods
Market Penetration Seeking increased market share for present products in present markets through greater marketing Cristiano Ronaldo and LeBron James sign lifetime endorsement deal with Nike
Market Development Introducing present products into new geographic area Publix building 20 new supermarkets in North and South Carolina
Product Development Seeking increased sales by improving present products or developing new ones Ford shifting one-third of its scheduled R&D budget on gas/diesel engines to electric engines
Related Diversification Adding new but related products Walmart acquired Jet.com for $3.3 billion
Unrelated Diversification Adding new, unrelated products CVS pharmacy acquiring Aetna insurance
Retrenchment Regrouping through cost and asset reduction to reverse declining sales and profit Eli Lilly laying off 3,500 employees
Divestiture Selling a division or part of an organization Toshiba aims to sell its memory-chip unit to Bain Capital
Liquidation Selling all of a companys assets, in parts, for their tangible worth Ringling Bros. and Barnum & Bailey Circus liquidated (last performance was on May 21, 2017)

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