Strategy	Definition	Example
Forward Integration	Gaining ownership or increased control over distributors or retailers	Nike opening 100 outlet stores and selling 30% more products on its website
Backward Integration	Seeking ownership or increased control over suppliers	Boeing building 80% of its wing flap motors in-house
Horizontal Integration	Seeking ownership or increased control over competitors	Nestl purchasing Sweet Earth Foods
Market Penetration	Seeking increased market share for present products in present markets through greater marketing	Cristiano Ronaldo and LeBron James sign lifetime endorsement deal with Nike
Market Development	Introducing present products into new geographic area	Publix building 20 new supermarkets in North and South Carolina
Product Development	Seeking increased sales by improving present products or developing new ones	Ford shifting one-third of its scheduled R&D budget on gas/diesel engines to electric engines
Related Diversification	Adding new but related products	Walmart acquired Jet.com for $3.3 billion
Unrelated Diversification	Adding new, unrelated products	CVS pharmacy acquiring Aetna insurance
Retrenchment	Regrouping through cost and asset reduction to reverse declining sales and profit	Eli Lilly laying off 3,500 employees
Divestiture	Selling a division or part of an organization	Toshiba aims to sell its memory-chip unit to Bain Capital
Liquidation	Selling all of a companys assets, in parts, for their tangible worth	Ringling Bros. and Barnum & Bailey Circus liquidated (last performance was on May 21, 2017)

Choose five of the strategies listed in the Table. Identify a company that is using or has used the strategy (note: your examples must be different from the examples provided in textbook). Provide the strategy, the company name, and a description of the event or actions that indicate the strategy was used. then describe how the strategy affected the organization and whether or not it was successful. Cite and reference your answers in APA Style and include a list of references. You can complete your answer in the following chart.

	Strategy	Company	Event/actions	Success of strategy
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