Step $2$: Read the entire case study.

Step $3$: Review the stated marketing goals:

Improve the effectiveness of display$/$sponsored ad placement

Increase traffic to the MBA program page by $25\%$

Improve conversions, measured by downloading an application form, by $30\%.$

Step $4$: Review the slides which have graphs of the data: Thunderbird Slides.pdf darr

$($Here$\text{'}$s the raw data darr in case you want to play with it $-$ not required$)$

Step $5$: Based on the data and information contained in the case packet $($including the appendix$),$ what would you refommend $($and why$)$ to help them with each of their $3$ stated marketing goals? Be thorough and specific in your recommendations using information from the case packet as well as the charts from the slides.

Improve the effectiveness of display$/$sponsored ad placement

Increase traffic to the MBA program page by $25\%$

Improve conversions, measured by downloading an application form, by $30\%.$