STEP 2: SWOT ANALYSIS

Conduct a SWOT analysis for Amazon's Alexa echo dot devices. Your SWOT analysis should address the following points:

• Strengths: What are the positive internal factors for your product? Examples could be a new, innovative product or service; location of the company; quality processes and procedures; or any other aspect that adds value to your product or service.

• Weaknesses: What are the negative internal factors for your product? Examples could be undifferentiated products in relation to your competitors; location of the company; poor-quality goods or services; or a damaged reputation.

• Opportunities: What are the positive external factors that could influence your product? Examples could be mergers; joint ventures or strategic alliances; new market segments; international markets; or a market vacated by an ineffective competitor.

• Threats: What are the negative external factors that could influence your product? Examples could be new competitor in your market; a competitor has a new, innovative product; a downturn in the economy; taxation; or other government regulation that affects your product.