Step $4$: Graphics and Charts According to $($Gonz$$lez$,2010)$ research Argentina has a rich viticultural heritage dating back to the $16$th century, when Spanish conquistadors introduced European grapes for religious purposes. Despite its long history, the emergence of Argentina as a global competitor in the wine market is a relatively new phenomenon. Argentina$$s emergence as a significant wine producer on the international stage and acknowledge the complex challenges it faces in politics, economics, culture and technology, which highlights its growing influence in the

Market and the potential for foreign investment. Argentina$$s current wine scene reflects a fascinating dichotomy. The domestic market is thriving with $278$ established wineries with an impressive $1,047$ different labels and this based on the reading from $($Argentine Wines, $2023).$ In fact, $95\%$ of Argentina$$s wine production is consumed within the country$$s borders, demonstrating a deep cultural appreciation for the drink $($MacIntyre$,2019).$ Such strong domestic consumption creates a strong foundation for industrial growth. Argentina has the potential to appeal to a global audience through its unique offering. Malbec grapes reign supreme, thriving in the high$-$altitude vineyards of Argentina and producing wines known for their bold flavors and soft tannins $($Hagen$,$ et al$\mathrm{.}2012).$ Although Malbec is appreciated in Finland, it is still less known to consumers in other parts of the world. This gives Argentina a significant opportunity to capitalize on its distinctive grape variety and capture the imagination of international wine enthusiasts. The appeal of Argentina$$s wine industry goes beyond it exceptional product. The country$$s commitment to quality control combined with a favorable investment climate makes it attractive to foreign investors. The growth potential is undeniable and Argentina is ready to take its rightful place among the world$$s leading wine producers.

$2.$ Give details of the $$Key Success Factors$$ of Argentina$$s wine, which will make it competitive and HOW it can impact sales in the chosen market.

The rise of Argentina in the global wine market can be attributed to several key success factors that lead to strong sales arguments in any chosen market. Which contribute to Argentina's competitive edge and can significantly impact sales.

Firstly, Argentina Uncorks Malbec dedication to providing high$-$quality focus. The Argentina wine industry has moved towards quality production. This is because wine producers are investing in better grape growing practices such as sustainable wine growing methods and careful vineyard management. In addition, advanced winemaking techniques will be introduced, including modern equipment and innovative fermentation processes. Which focuses on identifying and cultivating successful grape varieties in specific regions of Argentina. A constant focus on quality results in fine wines that meet and exceed consumer expectations. According to $($Azc$$rate et al$.,2017)$ Argentina is synonymous with Malbec. This grape has found its ideal home here, producing rich, expressive wines that rival the best in the world. This focus on your grape variety creates a strong identity. The popularity of Malbec can be capitalized on in select markets, especially when there is a growing interest in discovering new world wines. Lastly, affordability. Compared to other major wine regions, Argentina offers excellent quality wines at competitive prices. This makes them attractive to a wider range of consumers, especially those looking for good value for money $($Creimerman$,2020).$ This affordability can be a major selling point in a price$-$sensitive market. By leveraging these strengths and conducting thorough market research to understand the specific dynamic of the chosen market, Argentina wines can achieve significant growth.

$3.$ Discuss at least TWO global marketing entry strategies that you would suggest to penetrate this market. Explain with reason$($s$)$ using credible references for selecting those strategies.

Within the field of international business, two global marketing strategies that Argentina Uncorks Malbec should implore to penetrate the market are franchising and e$-$commerce as they would tend to be the most beneficial.

E$-$commerce offers Argentina wine producers a powerful tool to overcome this barrier and penetrate the world market. By creating an online presence, wineries can bypass traditional distribution channels and reach a wider international consumer base eager to discover new and exciting wines. E$-$commerce platforms are limitless$,$ so Argentina wineries can present their products to a global audience without the limitations of physical store locations. This open doors to completely new markets that are not accessible through traditional channels due to distance, import regulations or lack of established distribution networks $($Bruner and Kumar, $2020).$ Due to e$-$commerce, international Malbec enthusiasts in Argentina are find