Steps

Create a new document and copy the chart below. Use the chart to structure your response.

Define the purpose of each of the below digital marketing channels $-$ why do they exist? What goals do they serve?

Identify the desired actions of each of these channels as it relates to a college context.

Fill in how this would be classified $($transactional$,$ engagement, awareness, etc.$)$ based upon each channel's purpose and desired actions.

Fill in the measurement action $($how will you know if you succeeded or failed against your desired action?$)$ for each channel.

Submit your complete chart by Sunday at $11$:$59$ PM ET$.$

CHART TEMPLATE

$\backslash$table$[[$Channel$,$Purpose,Desired Action,Classification,$\backslash$table$[[$Measurement$],[$Action$]]],[$Email$,,,,],[$Social Media,,,,$],[$SEO$,,,,],[$SEM$,,,,],[$Affiliate$,,,,]]$