Steps in conduction EFAS for Thai Airways

$1)$ List opportunities and threats $(810)$ in Column $1.$

$2)$ Weight each factor from $1\mathrm{.}0($Most Important$)$ to $0\mathrm{.}0($Not Important$)$ in Column $2$

based on that factor$$s probable impact on the company$$s strategic position. The total

weights must sum to $1\mathrm{.}00.$

$3)$ Rate each factor from $5\mathrm{.}0($Outstanding$)$ to $1\mathrm{.}0($Poor$)$ in Column $3$ based on the

company$$s response to that factor. Each rating is a judgment regarding how well the

company is currently dealing with each specific external factor.

$4)$ Multiply each factor$$s weight times its rating to obtain each factor$$s weighted score in

Column $4.$

$5)$ Use Column $5($comments$)$ for rationale used for each factor.

$6)$ Add the individual weighted scores to obtain the total weighted score for the company

in Column $4.$ This tells how well the company is responding to the factors in its external

environment. The score can be used to compare that firm to other firms in the industry.

Check to ensure that the total weighted score truly reflects the company$$s current

performance in terms of profitability and market share. The total weighted score for

an average firm in an industry is always $3\mathrm{.}0.$