STP concepts (Segmentation, Targeting and Positioning) apply to:

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a

Small businesses

b

Large corporations

c

Non-profit organizations

d

All the above

e

None of the above

Q2

HomeworkUnanswered

Marketers should target:

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a

Everyone.

b

Everyone with enough money.

c

Both of the above are correct.

d

None of the above.

Q3

HomeworkUnanswered

Demographic segmentation can be based on:

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a

Age

b

Gender

c

Income

d

A, B, or C above

Q4

HomeworkUnanswered

If you use Values, Attitudes or Lifestyle to segment a market, you are using which type of Segmentation?

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a

Demographic

b

Psychographic

c

Behavioural

d

Geographic

The "Positioning" concept refers to:

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a

How you 'position' your product or service in the minds of your customers.

b

How you 'stand out' or differ from your competition.

c

What your customer 'thinks' or 'feels' about your brand or business.

d

All the above

e

None of the above