STP Implementation

Segmentation

Table $2$

Segmentation Outline

Psychographic

Experiencers $|$ Believers $|$ Strivers $|$ Thinkers

Parents are seeking skills that would be a valuable addition to their child$$s future.

Geographic

Vancouver

North Vancouver

Demographic

Parents $($Ages of kids between $4$ to $12)$

Middle and High$-$income earners.

$25$ & above

School Advisors

Behavioural

Loyal

Skill development seekers

Provide the best for the kids

Targeting

Parents $($Ages of kids between $4$ to $12)$

Middle and High$-$income earners.

Parents who want to develop the skills of their children.

Schools that would want to promote exclusive extracurricular activities.

Skill development seekers

Positioning

Develop exclusive aesthetic tech skills with fun$-$related experiential learning along with traditional art.

The creative knowledge center for your kids.

Where kids learn to dream big

Support your children$$s dreams and kickstart their future Elaborate the STP analysis