STR/581 (GS4): Strategic Planning & Implementation

Wk 1 - Apply: Case Study Analysis

Assignment Content

1. Read Case 6: Fixer Upper: Expanding the Magnolia Brand in your Connect textbook.

Evaluate Magnolia Brands sustainable competitive advantage by analyzing the case study and answering the following questions in 350 to 525 words:

How will the components of the external environment impact Magnolia Brands ability to realize their vision?

• Who are Magnolia Brands major competitors?

• What other factors are affecting the growth of Magnolia Brands?

• What internal factors must be considered for Magnolia Brands to achieve its vision and

mission?

• What are some of Magnolia Brands strengths and weaknesses?

• How does the new show represent an opportunity in the home remodeling industry?

• What challenges or threats might Magnolia Brand face?

• What measurements can be used to determine if the new show is successful?

• What is the feasibility of the ability of Magnolia Brands to continue to be successful? Why?