Question: Strategic group mapping is a visual technique for displaying the different market or competitive positions that rival firms occupy in an industry and fo jidentifying
Strategic group mapping is a visual technique for displaying
the different market or competitive positions that rival firms occupy in an industry and fo jidentifying each rival's closest competitors.
how many rivals are pursuing each type of strategy.
which companies have the highest degrees of brand loyalty.
which companies have the biggest market share and who the industry leader really is
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