Question: Strategic Management Assignment Case - Indias Amul: Keeping up with the Times After reading the case and keeping in view the concepts and ideas shared
Strategic Management Assignment
Case - Indias Amul: Keeping up with the Times
After reading the case and keeping in view the concepts and ideas shared in during the course. Kindly watch the following youtube.com links:
"Mero Gaam" (1976) https://www.youtube.com/watch?v=Borj8EIkNRk
"Mero Gaam" (2011) https://www.youtube.com/watch?v=8ZjEOySTohw
"Amul, The Taste of India" https://www.youtube.com/watch?v=ZV1zkB1auSc
"Longest Ad Campaign in the World: Amul" https://www.youtube.com/watch?v=LSg0VUopx60
Prepare your answers to the given questions.
Q1. What does Amul mean for farmers, consumers and society? (Word limit up to 100 words)
Q2. What are the sources of Amuls competitive advantage? Specially consider the cooperative structure, role of technology and brand development. (Word limit up to 150 words)
Q3. What threats should Managing Director Sodhi consider the most pressing? What opportunities present themselves as most achievable. (Word limit up to 150 words)
Q4. What do you think Amul will look in 10 years? (Word limit up to 150 words)
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