Question: Strategic Management Assignment Case - Indias Amul: Keeping up with the Times After reading the case and keeping in view the concepts and ideas shared

Strategic Management Assignment

Case - Indias Amul: Keeping up with the Times

After reading the case and keeping in view the concepts and ideas shared in during the course. Kindly watch the following youtube.com links:

"Mero Gaam" (1976) https://www.youtube.com/watch?v=Borj8EIkNRk

"Mero Gaam" (2011) https://www.youtube.com/watch?v=8ZjEOySTohw

"Amul, The Taste of India" https://www.youtube.com/watch?v=ZV1zkB1auSc

"Longest Ad Campaign in the World: Amul" https://www.youtube.com/watch?v=LSg0VUopx60

Prepare your answers to the given questions.

Q1. What does Amul mean for farmers, consumers and society? (Word limit up to 100 words)

Q2. What are the sources of Amuls competitive advantage? Specially consider the cooperative structure, role of technology and brand development. (Word limit up to 150 words)

Q3. What threats should Managing Director Sodhi consider the most pressing? What opportunities present themselves as most achievable. (Word limit up to 150 words)

Q4. What do you think Amul will look in 10 years? (Word limit up to 150 words)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!