Strategic Management in a Global Context

Coursework Brief . Read the case study on Lyft and answer the Questions Lyft has appointed you as a consultant. once the current coronavirus pandemic is over, the following questions. company is considering investing overseas in Southeast Asia as global expansion is perceived . The case study on Lyft at this time to be a potentially important element of the company's long-term strategic goals. The country that Lyft is considering is Vietnam. can be found on Moodle. 1. Apply the PESTLE model to analyse the external environment facing that Lyft would . You can find out more face in Vietnam and identify the key external factors which would impact the company. (20%) about Lyft here: 2. Using Porter's five forces framework, analyse the attractiveness of the industry https://www.lyft.com/ in which Lyft operate. Pay specific attention to the attractiveness of the industry in "http://www.aabri.com/man Vietnam. (40%) scripts/203321.pdf 3. Using the Integration-Responsiveness Grid, discuss which international strategy would be most appropriate for Lyft in Vietnam. (30%) 4. Conclusions