Strategic Marketing Assignment: Select a success or a failure case of a company and analyze its strategic marketing elements. In your case you need to analyze:

-Macro environmental forces that affected the company

-Micro environmental forces

-The new consumer trends

-The companys differentiation and positioning strategy

-The industry product life cycle

- All relevant matrices covered in the material

-The companys marketing mix Document organization and Formatting:

Cover page Table of contents Introduction Case analysis Conclusion References In your document use Harvard referencing, dont forget the intext citation. The paper should be minimum of 1600 words.