Strategic Plan Critique Format and Instructions

Five areas as numbered below should be separately addressed in the order described. Number each area. Address each of the five areas concisely and clearly.

State the name of the organization being critiqued and in which of the three categories $(.$gov, $.$org, com$)$ it is$.$

Review, revise, or rewrite the vision, mission, and values statements. Discuss the one that exists and revise or rewrite it$.$ If one is not present, create one. In either case, be clear on what you add or create.

a$.$ Vision: Is it inspiring? Does it bring the organization together? Is it memorable? Easily said or too lengthy? Thoughtful or flippant?

b$.$ Mission: Does it describe what the organization does and who and where target customers are?

c$.$ Values: Are they clear, stated adequately, thoughtful, useful?

Create a SWOT. Use Walston's text Exhibit $8\mathrm{.}12$ as a guide and assess and revise one as needed, if it exists. If not one present, create one using the website and other available data.

Assess and revise goals as needed to result in at least three SMART goals. Use Walston text chapter $10$ and the SMART Goal supplement in contents as a guide.

Select an overall strategy for this organization. If a government organization, select some or all from among partnering, collaborating, and privatization. If a not for profit or for profit, select either cost leadership or differentiation. Briefly explain your selection.