Question: Strategic planning and plan implementation are heavily dependent upon understanding what aspects of the marketing program has on the value chain. The value chain can

Strategic planning and plan implementation are heavily dependent upon understanding what aspects of the marketing program has on the value chain. The value chain can be considered the aggregate of the people or entities adding value to your product offer, starting from a firm's vendor/collaborators to the retailer. However, marketing personnel are not compensated for their efforts. They are paid for the profits they deliver.

Does Strategy dictate cost structure? Why or why not?

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