Strategic planning and plan implementation are heavily dependent upon understanding what aspects of the marketing program has
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Strategic planning and plan implementation are heavily dependent upon understanding what aspects of the marketing program has on the value chain. The value chain can be considered the aggregate of the people or entities adding value to your product offer, starting from a firm's vendor/collaborators to the retailer. However, marketing personnel are not compensated for their efforts. They are paid for the profits they deliver.
Does construction of a cost structure have anything to do with profitability and margins?
Related Book For
Operations Management Processes And Supply Chains
ISBN: 9781292409863
13th Global Edition
Authors: Lee Krajewski, Naresh Malhotra, Larry Ritzman
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