Strategic planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities. Strategic planning sets the stage for the rest of the planning in the firm. Companies typically prepare annual plans, long-range plans, and strategic plans.

Q1. (60 marks.)

Select an organization of your choice preferably an Arab world example, and:

1- Write a brief description about your chosen organization, its products, and activities. (10 marks)

2- Define strategic planning and explain in details the four steps that your chose transition is practicing through the strategic planning process. (20 marks)

3- Discuss the role marketing plays in this process. (20 marks)

4- Include a diagram to illustrate your answer. (10 marks)

Word count: 1000 words.