Strategic Term Project

Module 3: External Analysis

2. Apply the five forces model to your industry. What does this model tell you about the nature of competition in the industry?

3. Identify any strategic groups that might exist in the industry. How does the intensity of competition differ across the strategic groups you have identified?

4. How dynamic is the industry in which your company is based? Is there evidence that industry structure is reshaping competition, or has done so in the recent past?