Question: For this task, you are asked to study the external environment of a firm of your choice and answer the following questions: 1. Are any

For this task, you are asked to study the external environment of a firm of your choice and answer the following questions:

1. Are any changes taking place in the macroenvironment that might have a positive or negative impact on the industry in which this company is based?

2. Apply the five forces model to this industry. What does this model tell you about the nature of competition in the industry?

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