Strategy and Implementation Summary$$

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Value Proposition:

$$coChic aims to provide a sustainable user$-$friendly platform where users can manage their wardrobes, receive personalized outfit suggestions, and engage in a supportive community. By reducing the time and effort spent on outfit planning, the website increases user efficiency and satisfaction. It also empowers users to make eco$-$friendly fashion choices by offering sustainability tips and shopping recommendations for local ethical brands.$$

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$5\mathrm{.}2$ Marketing Strategy$$

Social Media Campaigns:$$

Utilize Instagram, Pinterest, and Tiktok to showcase user$-$generated content, sustainable fashion tips, and outfit suggestions.$$

Use hashtags like #EcoFriendlyStyle, and #WardrobeGoals to create viral campaigns.$$

Feature loyal community members and influencers to build engagement.$$

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Influencer Partnerships:$$

Collaborate with fashion influencers who values sustainability and ethical fashion.$$

Allow them to showcase the website$$s usability through tutorials, reviews, and live outfit creation sessions.$$

Allow them to run exclusive promotions or giveaways for their audience.$$

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Collaborations with Eco$-$Friendly Brands:$$

Partner with sustainable fashion brands to feature their products on the website.$$

Offer exclusive discounts to users.$$

Co$-$marketing efforts such as joint social media campaigns, blog posts, or events focused on eco$-$conscious fashion.$$

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Content Marketing:$$

Create blog posts about sustainable fashion trends, wardrobe management tips, and upcycling ideas.$$

Include user stories highlighting how the website helped them reduce wasting old clothes and find new looks.$$

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Campus Partnerships:$$

Partner with BCIT$$s administration to promote the website to students, faculty, and staff through official channels.$$

Engage with student organizations on campus to spread the word about website among students.$$

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Email Marketing$$

Collect email list of potential users through lead generation tactics such as free sustainability guides or outfit inspiration downloads from Pinterest.$$

Send regular newsletters with updates, promotions, and new features to website users.$$

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$5\mathrm{.}3$ Pricing Strategy$$

The website will be freemium $$ the free version will have limited posts and ads, while the premium version will have no ads, unlimited posts and added features. Premium users will have access to articles, videos, and tutorials on sustainable fashion practices, styling tips, and eco$-$friendly brands. This educational content empowers users to make informed choices and promotes a deeper understanding of sustainable fashion. The product will adopt a subscription$-$based pricing model set at only $$4\mathrm{.}99$ per user per month. Additionally, the website will generate revenue through targeted in$-$website display ads, including banner ads on user dashboards and outfit suggestion pages featuring eco$-$friendly fashion brands such as when users upload new wardrobe photos or complete outfit plans. Furthermore, we will invest $50\%$ of our total profit back into marketing which includes sponsoring influencers and social media promoting costs.$$

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$5\mathrm{.}4$ Promotion Strategy$$

Media and public relations opportunities will be sought.$$

Public Relations: Influencers in the sustainable fashion community will receive PR boxes from partnered local clothing brands and free subscriptions, allowing them to explore and promote the website.$$

Posters at BCIT Buildings: Announce to the BCIT community highlighting the website$$s benefits and features. $($offer free one$-$month premium subscription to BCIT students?$)$

Referral Programs: Provide special benefits for users who promote and refer the website to friends and family members etc.$$

$5\mathrm{.}5$ Sales Forecast$$

See $$coChic Sales Forecast.xlsx$$

Develop your business idea for the Integrated Entrepreneurial Project $($IEP$)$

Create a business plan for your business idea. You can use JLS Business Plan.docx and JLS Sales Forecast.xIsx for a web application project.

Create diagrams of your webpages that are required by your business process You can use paper sketches, Word, or any other tool. Be sure to start with the most important components $($the epicenter$).$ This includes labels, textboxes, navigation and input buttons, and explanatory text. These pages will become your HTML interface in the next phase of the IEP.

Use your customer business process flowchart and web page diagrams to create an HTML$-$based website interface for your business. This site will not have programming functionality but the hyperlinks should work $($i$.$e$.$ you should be able to navigate the site$).$ You should have enough detail in your flowchart and diagrams to create this HTML interface

Create a Developer User Group, add your IEP team members as Admins, and create a Bitbucket repository for your IEP HTML Interface. Put in your current HTML Interface files and clone this repository to your local systems.

Continue to develop your HTML$-$based website interface.

On paper, create a preliminary normalized data model diagram for your IEP website business a