Strategy implementation and evaluation – a memo perhaps more important than choosing strategies is evaluating their effectiveness. Decision makers are challenged with the complexity of gathering organizational performance data, reviewing results, assessing and analyzing the information, and making an informed decision on what to do next. This strategy management part of the process is all within the context of an ever-shifting competitive environment. Develop a deeper understanding of review, evaluation, and control by completing the required reading in the textbook, studying the module lectures, and identifying four academic studies from scholarly journals that are relevant to the topic