Strategy Implementation Plan

Identify appropriate Timelines for Next 1-3 & 3-5 Years

Identify appropriate Objectives/Tactics to Implement Plans in the following areas:

• Budgets
• Policies
• Procedures

Relevant Information:

Given increasing pressure from governments in highly developed nations and rising rates of

acceptance among target consumers, this requires incremental growth in fully electric vehicle

production and development.Therefore, this team will focus efforts on a corporate strategy that

embraces and accommodates these changing markets and business environment. The following strategy

has been proposed:

Key Strategy: The strategy developed is to increase the 2030 total delivery of fully electric vehicles

from 50% to 54%, directly addressing the rising demand for fully electric vehicles and market changes.

To successfully implement the strategy, six objectives have been identified:

Objective #1: Increasing EV sales to 33% of total sales by 2025

Objective #2: Modification of existing plants to produce EVs

Objective #3: Production of the iX4 in the United States

Objective #4: Identifying future EV models for production in China

Objective #5: Increases to R&D to improve the desirability of BMW Group EVs

Objective #6: Targeted marketing plans in China and the US to increase sales.