Strategy that flows from the overall corporate strategy and involves determining a target market, a marketing mix, and a plan to build a sustainable competitive advantace to meet marketing goals

Pricing strategy in which digital consumers pay a flat fee each subscription period $($such as monthly or yearly$)$

A statement of the goals, actions, and resources an organization needs to achieve its digital marketing goals, including a digital target market, a digital marketing mix, and ways to sustain a digital competitive advantage to meet digital marketing goals

d a lower price if they bundle products or services together $]$

The organizations that are involved in assisting a product or service to be available to consumers

Digital content that remains continually relevant over time