Strengths, weaknesses, opportunities, threats (SWOT) are important considerations in marketing but ones view of the SWOT can
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Strengths, weaknesses, opportunities, threats (SWOT) are important considerations in marketing but one’s view of the SWOT can differ depending on one’s perspective or role in the enterprise. Which is the most important in reference to Marketing Strategy, the S, W, O or T? Which would a CEO view as most important? What about the customer, or the employee, or a supplier?
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Related Book For
Principles Of Managerial Finance
ISBN: 978-0136119463
13th Edition
Authors: Lawrence J. Gitman, Chad J. Zutter
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