Question: You'd like to know if it's a good idea to buy banner ads on other websites to drive more traffic to your company's website. You're

You'd like to know if it's a good idea to buy banner ads on other websites to drive more traffic to your company's website. You're worried about the expense and difficulty of running an experiment to test banner effectiveness, so you decide to look for some secondary data. Using databases available through your library, identify three secondary sources that might offer helpful data on this issue.

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