Strict warning: No AI$.$ Provide detailed answer with graphs.

BH$20$

"You have been appointed as an external advisor to Rays, a global leader in Cloud technology that is looking for advice on where they should place their investments $($budget and people resources$)$ in $2023.$ Rays offers Cloud services in the below product families:

$-$Compute $-$ Analytics

$-$Storage $-$ Machine Learning

$-$Database

Rays has hundreds of customers within the US region across these four customer segments:

$-$ Global Enterprises $-$ Startups

$-$ Local Small Medium Enterprises $-$ Independent Software Vendors

The board of Rays has recognized that the different customer segments have different needs $($related to Cloud technology adoption$),$ and would like you to come up with a proposal to target one specific set of customers to drive adoption of their Cloud technology$/$services$.$ In your $15-$min presentation, you will need to narrow down your proposal to focus on one specific set of customers within one of the four segments. You will need to address all $4$ questions below:

$$Which customer segment should we target and why $($please only choose $1$ out of $4)?$

$$Within the customer segment, which industry vertical should we target and why?

$$Which Kumo product family should we focus on $($to target this group of customers$)?$

$$What do we need to do to drive cloud adoption by this target group of customers $($come up with a maximum of $2$ ideas to drive adoption of Cloud technology by this group of customer$)?"$