A brief background to the organisation of your choice (type of organisation, size, industry, current financial position,
Question:
A brief background to the organisation of your choice (type of organisation, size, industry, current financial position, turnover/gross profit, trend over time) and state the purpose of your report including the models you have chosen and why (rationale & justification).
Company name: Astrazeneca
2.0 Strategic Position (50%)
2.1 External & Internal environments: approx. 800 words
- PESTEL – Link these factors to Opportunities and Threats
- Five Forces
- Industry Life Cycle
*APPLY YOUR DISCUSSION TO YOUR CHOSEN ORGANISATION
2.2 Internal – approx. 300 words
Look at the firm’s capabilities – how can they be used to create a Competitive Advantage.
2.2.1 - Resource Based View – approx. 400 words
- what they have (Resources)
- what they do well (Competencies):
- Resources + Competences = Competitive Advantage.
2.2.2- Link the discussion to identify the organisation’s core competences – approx. - 400 words
Diagnose Strategic Capabilities using:
- VRIO analysis
- value chain - Link to Strengths and Weaknesses
- Benchmarking,
*APPLY YOUR DISCUSSION TO YOUR CHOSEN ORGANISATION
3.0Influences on strategic purposes – approx. 500 words
- governance structure (any issues with governance);
- stakeholders expectations (shareholder vs stakeholders; any conflict of interest)
- Social Responsibilities and Ethics
*APPLY YOUR DISCUSSION TO YOUR CHOSEN ORGANISATION
4.0 Strategic choices – approx. 400 words - 20%
- Business strategy – choices about business, positioning relative to competitors: overall cost leaders, differentiation, focus strategic clock??
- Strategic directions – choice of products, industries and market to pursue (Ansoff matric)
- Strategy methods: organic, acquisition or alliance
*APPLY YOUR DISCUSSION TO YOUR CHOSEN ORGANISATION
Evaluation of strategic options – approx.. 300 words:
Employ three success criteria for evaluating strategic options:
Suitability
Acceptability
Feasibility
*APPLY YOUR DISCUSSION TO YOUR CHOSEN ORGANISATION
Reflection (10%) – approx. 500 words
Theories that could help with reflection:
Gibbs reflective cycle
SWOT as a reflective practice include an action plan
Applied Statistics in Business and Economics
ISBN: 978-0073521480
4th edition
Authors: David Doane, Lori Seward