Question: Studemeir Paint & Floors (SPF) is a retail store specializing in home improvement. The store has experienced net operating losses in its Other Flooring Products

Studemeir Paint & Floors (SPF) is a retail store specializing in home improvement. The store has experienced net operating losses in its Other Flooring Products line during the last few periods. SPFs management team thinks that the store will improve its profitability if it stops carrying the Other Flooring Products line. The operating results from the most recent period are:

Paint and Paint Supplies Carpet Other Flooring Products
Sales $ 174,100 $ 280,000 $ 216,000
Cost of goods sold 100,000 195,000 172,000

SPF estimates that store operating expenses are approximately 25% of revenues.

Harish Rana, SPFs controller, states that while every sale has one purchase order, not every sales dollar requires or uses the same amount of store support activities. He conducts a preliminary investigation and his results and analysis are as follows:

Activity (cost driver) Paint and Paint Supplies Carpet Other Flooring Products
Order processing (number of purchase orders) 250 195 113
Receiving (number of deliveries) 38 165 60
Customer support (hours required per sale) 0.30 5.0 0.75

Harish estimates activity-cost rates for each activity as follows:

Order processing $ 170 per purchase order
Receiving 190 per delivery
Customer support 20 per hour

Required:

1. Prepare a product-line profitability report for SPF under the current costing system.

2. Prepare a product-line profitability report for SPF using the ABC information the controller provides.

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