Question: Student Instructions: 1. Develop a promotional element for an IMC campaign promoting Step It Up on the main Conestoga College campus. Include a brief description

Student Instructions: 1. Develop a promotional element for an IMC campaign promoting Step It Up on the main Conestoga College campus. Include a brief description of your promotion and why it will attract the ideal students. 2. Each student will create one element from the list below: Print ad Press release Website Radio ad Direct response Twitter feed TV ad Coupons Facebook page Billboard Contest Instagram page Magazine ad Event / Sponsorship Personal selling script 3. Your promotional element must attract the target audience(s) noted. Include information such as the program name, tagline, and contact info. Also, be sure the branding, visual . . . . . . . . design and messaging get your target audience(s) attention! Keep in mind that the campaign will occur in the Introduction stage of the product life cycle for the Program

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