Student is to select an appropriate Small Medium Enterprises $($SMEs$)$ or listed company, local or International Corporation located in Malaysia.

Choose an organization with which you are familiar, write a strategic plan $($for simplicity, you might choose to focus on an undiversified business or a business unit within a larger corporation$).$ Where data are missing, make reasonable assumptions or propose ways of filling the gaps.

TASK $1$ CONSTRUCT A STRATEGIC MANAGEMENT PLAN

TOTAL MARKS $70\%$ ALLOCATED

A strategic management plan is a comprehensive document that outlines an organization's long$-$term goals, objectives, and the strategies it will employ to achieve them. It serves as a roadmap for guiding the organization toward its desired future state, considering its internal strengths and weaknesses as well as external opportunities and threats $($often analyzed through a SWOT analysis$).$ The plan involves several key elements:

A$.$ Vision and Mission Statements

B$.$ Goals and Objectives

C$.$ Environmental Analysis

D$.$ Strategy Formulation

E$.$ Strategy Implementation

F$.$ Evaluation and Control

The purpose of strategic management planning is to ensure that all stakeholders, including employees, management, and partners, are working toward common objectives. It also helps the organization remain flexible and responsive to market shifts, competition, and emerging opportunities. Lastly, it provides a structured framework for making informed decisions regarding investments, growth, and resource allocation.