Student Learning Outcomes Addressed: SLOs $2,3$ & $5$

In this activity, you will need to match the various segmentation strategies with the examples of brands using those strategies. Remember, it is not possible to develop marketing strategies for every consumer. Rather, the marketer attempts to identify broad classes of buyers who have the same needs and will respond similarly to marketing actions. Market segmentation is "dividing up a market into distinct groups that $(1)$ have common needs and $(2)$ will respond similarly to a marketing action. The more marketers segment the market, the more precise is their understanding of it$.$ But the more the market becomes divided, the fewer consumers there are in each segment. Thus, a key decision is: How far should one go in the segmentation process? Please select a brand of your choosing with multiple segments and try to identify all the segments it touches