Question: Student Project Chapter 2 (Your company ABC) 4. Define the management decision problem. 5. Define the marketing research problem. (broad) 6. Define two specific marketing

Student Project Chapter 2 (Your company ABC) 4. Define the management decision problem. 5. Define the marketing research problem. (broad) 6. Define two specific marketing research problems. 7. Develop two types of analytical models. 8. Develop two research questions (RQs) for each of the specific marketing research problems. (Total 4 RQs) 9. For two RQs further refine them by defining the variables and determining how they are to be operationalized. (Make two questions for each RQ) 10. For the other two RQs develop one hypothesis for each R

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